Recommended Reading

Futurize Your Enterprise
by David Siegel
'...in Futurize Your Enterprise, Siegel takes off his Web designer hat and turns his attention to developing a corporate online presence aimed at meeting consumer needs. He cautions readers to throw off their old bricks-and-mortar mindsets and focus not on "how to build a Web site but how to build a Web business." Siegel divides the book into four parts--"Principles," "Practice," "Prototypes," and "Predictions"--that moves from "tools and methodologies you'll need to transform your management-led organization into what I call a customer-led company,"...'

Net Worth
Shaping Markets when
Customers make the rules
by John Hagel III & Marc Singer.
At the heart of Hagel and Singer's solution is the "infomediary" that sits between the customer and vendor. For the consumer, the infomediary acts as a trustworthy agent who knows the needs and habits of the client. For the vendor, the infomediary is the holy grail of consumer behavior, a marketer's dream