K (okay for the non-geek inclined), just when you thought you surfed to the end of the internet up pops the ‘social media’ phenom.
Yea, I know, it’s been going on for a while (awhile being described as several presidential election cycles, a boom AND bust in the economy and several seasons of Game of Thrones!) But, in some ways it is a continuation of humans desire to connect – even if the connection is only virtual.
Yes, since - way back in the day - when users were members of special interest groups on AOL, peeps been looking for a way to connect on line. And not just in some sort of dating.com way; but, in a way that gives purpose to their interests – be those interests adventure travel, gardening or even basket weaving.
Fast forward to the second decade of the 21st century and we now have a mélange of Social Media Sites which seem as if they all do similar things – yet not! And in the era where there are more registered people on Facebook (over 1,000,000,000 yes that’s over a billion with a “B” stats from > Wikipedia) than used the internet just a few years ago - have a plan to communicate to them is vital!
But, unlike marketing plans from days of yore, today’s social media marketing is more subtle and more permission based and more compelling. Instead of talking to your target audience – we working on an audience engagement plan. Tricky business navigating through the cacophony of message shouting to build a relationship with the customer and indeed make them part of the “tribe”